Regardless of a latest pullback on its electrical car technique amid “slower-than-expected” demand, Ford’s EV gross sales continued surging in Could. All Ford electrical fashions, together with the F-150 Lightning and Mustang Mach-E, noticed double-digit gross sales development final month.
Ford’s EV gross sales develop 65% in Could 2024
Though Ford is the quantity two EV maker within the US (not together with mixed Hyundai/Kia gross sales), the automaker is “letting up on the fuel” with plans to introduce extra hybrids.
Nevertheless, electrical car gross sales proceed to soar. Ford’s EV gross sales climbed 64.7% in Could, with 8,966 fashions bought. The Mustang Mach-E was the top-selling EV, with 4,255 fashions bought, up 46% from Could 2023. Ford F-150 Lightning gross sales had been additionally up 91% YOY, with 3,260 fashions bought.
In the meantime, Ford’s electrical industrial van, the E-Transit, continues to see increased demand. One other 1,450 electrical vans had been bought, up 77% from final yr.
The EV gross sales development in Could was sufficient to outpace Ford’s hybrid (+64.5%) and inner combustion (ICE) gross sales (+5.6%).
Ford bought over 37,200 electrical automobiles via the primary 5 months of the yr, practically double (+87.8%) the 19,809 EVs bought at the moment final yr.
Mustang Mach-E gross sales are up 89%, with 18,737 fashions bought via Could. Ford has bought 13,093 F-150 Lightning fashions to this point this yr, up 78.5%. In the meantime, E-Transit gross sales are quietly selecting up, with 5,478 fashions bought YTD, up 111% over final yr.
The expansion comes after Ford slashed EV costs earlier this yr, citing “slower-than-expected” demand with plans to lean extra into hybrids.
2024 Ford F-150 Lightning trim |
Preliminary Beginning Worth | New Beginning Worth | Distinction | Vary (EPA-est miles) |
XLT | $64,995 | $62,995 | -$2,000 | 240 |
Flash | $73,495 | $67,995 | -$5,500 | 320 |
Lariat | $79,495 | $76,995 | -$2,500 | 320 |
Platinum | $84,995 | $84,995 | 0 | 300 |
Platinum Black | $92,995 | $92,995 | 0 | 300 |
Ford opened orders for the 2024 F-150 Lightning in April, including a brand new “Flash” trim. With an extended-range battery, tech-loaded inside, and a number of other different options pulled from widespread trims, Ford believes the brand new mannequin hits the “candy spot.”
In different information, Ford’s first all-electric Explorer rolled off the manufacturing line at its Cologne EV plant in Europe Tuesday.
Ford stated a brand new sports activities EV crossover will debut quickly (for Europe), with manufacturing deliberate to begin later this yr.
Electrek’s Take
Regardless of the sturdy efficiency, Ford is delaying round $12 billion in EV investments. It’s additionally planning to speculate extra in hybrid tech, following in Toyota’s footsteps.
In the meantime, rivals like Hyundai and Kia are pushing full steam forward towards an electrical future. Hyundai’s IONIQ 5 set a brand new month-to-month gross sales document in Could, whereas Kia’s three-row EV9 is gaining momentum within the US.
Hyundai expects the momentum to proceed with the beginning of manufacturing at its first EV and battery plant within the US, which is deliberate for later this yr.
In an unique interview with Electrek, Hyundai America CEO Randy Parker stated the automaker is “humble and hungry” to separate itself from its EV rivals.
With Hyundai’s first three-row electrical SUV, the IONIQ 9, due out quickly, can Hyundai prime Ford in US electrical car gross sales? Or will Ford preserve the ball rolling regardless of latest plans to drag again on EV initiatives? Drop us a remark to tell us your ideas.
For those who’re out there for a brand new EV, Ford is providing a few of the lowest costs but on widespread fashions. You need to use our hyperlinks beneath to view offers on Ford EV fashions at a vendor close to you.