Jaguar goes instantly after Tesla homeowners by providing them a $3,000 incentive to purchase an I-Tempo electrical car at a complete $15,000 low cost.
The British automaker launched the I-Tempo, its first all-electric car, final 12 months.
The car has discovered some success in just a few European markets however gross sales have been extraordinarily gradual within the US regardless of providing 0% financing to spice up gross sales.
Jaguar remains to be promoting barely greater than 200 I-Tempo autos per 30 days within the US. As of July, the automaker has solely delivered simply over 1,500 electrical autos within the US this 12 months.
To treatment the state of affairs, Jaguar has been targetting Tesla homeowners.
Earlier this 12 months, we reported on Tesla homeowners receiving mailers from Jaguar with a daring comparability between the I-Tempo and the Mannequin X.
Now Tesla homeowners are reporting that they’re being provided an additional $3,000 ‘Tesla conquest’ incentive on prime of different incentives to purchase an I-Tempo:
https://twitter.com/tesla_truth/standing/1161189567686250497
The automaker says that you just solely want a proof of Tesla possession and never an precise Tesla trade-in:
“For an proprietor or a member of an proprietor’s family the place a Tesla car is presently registered (proof of possession/registration is required). Restrict one incentive per eligible VIN. Can be utilized in the direction of the lease or buy of a brand new, unused 2019 I-Tempo. No trade-in required. Not redeemable for money. Incentive paid to seller and requires seller participation.”
With the I-Tempo’s $69,500 base MSRP, the $15,000 would convey the worth down to simply $54,500.
You’ll be able to verify along with your native Jaguar seller for I-Tempo stock and inquiries in regards to the deal.
Electrek’s Take
Whereas Tesla homeowners have largely laughed off Jaguar’s makes an attempt to persuade them to purchase the I-Tempo earlier than, and with good causes in my view, the reductions are beginning to turn into important.
In my evaluation of the Jaguar I-Tempo earlier this 12 months, I famous that it’s a gorgeous electrical car and a great first entry within the electrical area for the automaker regardless of a number of points.
Nevertheless, I’ve an issue with how Jaguar has been claiming that it’s an SUV and it compares to the Mannequin X.
Tesla’s Mannequin X is an actual full-size SUV that’s a lot greater than the I-Tempo and holds much more cargo, which is likely one of the most essential options of an SUV versus a sedan.
I don’t know why Jaguar retains insisting on evaluating it to the Mannequin X, I believe they’re doing themselves a disservice.
Jaguar has a surprising car on its arms that occurs to be electrical. That doesn’t imply that they need to pit it towards any electrical car on the market.
I believe they need to give attention to making its personal area within the EV market as a result of if they’re banking on stealing market share from Tesla, they’re going to have a tricky time.
However with massive reductions like that, I may see some folks being tempted.