Korean celebrities are setting world style developments with their fashion and affect. From Stray Youngsters redefining out of doors stylish with Tommy Hilfiger to Winter of aespa bringing allure to Polo Ralph Lauren, and Rosé dazzling as RIMOWA’s ambassador, these stars are icons each on and off the display screen. Becoming a member of the league, Minji of NewJeans stuns as Chanel’s first triple-category ambassador, whereas Ningning captivates as Versace’s newest muse. To not be outdone, Taeyong of NCT impresses along with his LOEWE ambassadorship, whereas Lee Dong-Wook continues to characterize luxurious magnificence with La Mer and Chanel. Korean expertise isn’t simply leisure—it’s a worldwide style phenomenon.
Stray Youngsters
South-Korean boy band Stray Youngsters made their debut as the most recent ambassadors for Tommy Hilfiger, with their “All the time Collectively” marketing campaign. The boy band shaped by JYP Leisure consists of eight members: Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N.
Reimagining out of doors kinds for the trendy buyer, the autumn/winter assortment took its reference from the model’s wealthy historical past, deconstructing and reviving trademark designs that earned Tommy Hilfiger its success. The group additionally made their Met Gala debut this 12 months, as they arrived on the pink carpet with Tommy Hilfiger himself. They arrived in two appears following the costume theme “Backyard of Time”.
Lim Ji-Yeon
South Korean actor Lim Ji-Yeon was unveiled as LOEWE’s newest model ambassador, becoming a member of Taylor Russell and Yang Mi within the model’s spring/summer time 2024 marketing campaign. The marketing campaign presents every of them in “matching vignettes,” demonstrating the various feelings actors should convey, with the brand new SS24 assortment that includes outstanding parts akin to textural knits, draped clothes, and twisted silhouettes.
Winter of aespa
aespa’s primary vocalist, Winter, is famend for her light options and irresistible allure, qualities that completely align along with her new ambassador position for Polo Ralph Lauren. She joins labelmate Mark Lee of NCT in representing the esteemed American luxurious style model.
Past her style ambassadorship, Winter stays deeply engaged within the music scene, actively selling aespa’s upcoming title monitor, “Supernova,” and contributing to the soundtracks of “Castaway Diva” and “My Demon.”
IU
IU has been appointed as Estée Lauder’s latest ambassador, bringing her signature magnificence and allure to the enduring magnificence model. Recognized for her timeless magnificence and influential presence, the singer completely embodies Estée Lauder’s values of sophistication and beauty.
Rosé
Rosé from BLACKPINK joins the ranks of Lewis Hamilton and Kylian Mbappé as the most recent world ambassador for the enduring baggage model RIMOWA. She not too long ago attended the launch of its new seasonal assortment at S-Manufacturing facility in Seongsu, Seoul. Along with RIMOWA, the Okay-pop star has been appointed as an envoy for famend manufacturers akin to Tiffany & Co., Saint Laurent, and Sulhwasoo.
Mun Ka Younger
Mun Ka Younger has been chosen because the ambassador for the luxurious journey and way of life model TUMI. Recognized for her roles in in style dramas akin to True Magnificence and Discover Me in Your Reminiscence, the actress’s collaboration with TUMI emphasises each performance and magnificence, interesting to shoppers who worth practicality and style. This partnership is anticipated to deliver a recent and trendy perspective to TUMI’s choices, enhancing its enchantment to a worldwide viewers.
Jeon Jung-kook
BTS’ Jungkook continues his position as model ambassador for Calvin Klein in an early Spring 2024 marketing campaign. Photographed by Mert Alas at Grand Central Station in New York Metropolis, Jungkook showcases a mix of fashionable denim outfits that may be effortlessly dressed up or down. Earlier than embarking on his solo profession, Jungkook has collaborated with numerous manufacturers together with Samsung, Samsonite, and Louis Vuitton alongside his bandmates.
Hanni of NewJeans
NewJeans’s Hanni has turn into a shining star as Gucci’s newest model ambassador, a job she embraced with fashion since her appointment in October 2022. From dazzling pink carpet occasions to the celebrated Gucci present on the 2023 Milan Style Week and the charming Fall/Winter 2024 ladies’s style showcase in Milan, Hanni has graced all of them along with her distinctive allure.
However her attract doesn’t finish there. Earlier than charming Gucci’s highlight, Hanni mesmerised because the face of Armani Magnificence, standing shoulder to shoulder with world luminaries like Cate Blanchett, Sydney Sweeney, Tessa Thompson, and Barbara Palvin. Her journey from rising idol to worldwide style icon continues to captivate audiences worldwide.
Minji of NewJeans
Regardless of their rookie standing, NewJeans has made a formidable impression within the luxurious realm. Following Hanni’s appointment as the brand new ambassador for Armani Magnificence, her bandmate Minji achieved a serious milestone by securing a take care of Chanel. In February 2023, Minji was named the worldwide ambassador for the celebrated French luxurious home, marking a big first as she represents Chanel throughout three classes: magnificence, style, and watches and jewelry.
As a part of her collaboration, Minji graced the duvet of ELLE Korea’s March 2023 subject, elegantly adorned in Chanel’s iconic tweed, additional solidifying her affect and elegance within the style world.
Ningning of aespa
Versace has proudly unveiled Ningning of aespa as their world model ambassador. This thrilling partnership underscores Ningning’s rising affect within the style area, mixing modern fashion with Versace’s luxurious aesthetic. Famend for her daring style sense and magnetic charisma, Ningning embodies the essence of Versace’s daring and progressive spirit. This collaboration not solely highlights Versace’s dedication to embracing numerous skills but additionally elevates Ningning’s standing as a global style icon. Becoming a member of Stray Youngsters’ Hyunjin, the songstress provides her distinctive aptitude to characterize this prestigious Italian model.
Son Heung-Min
After we say celebrities, we don’t simply imply actors and Okay-Idols—however sports activities stars too. The style world has taken a liking to Korean soccer star Son Heung-Min’s fashion and presence, particularly Burberry. Son, who performs for Tottenham Hotspur within the English Premier League, has held endorsement offers with manufacturers akin to TUMI, Cartier, Gilette, in addition to Adidas which offers his soccer boots. In a joint Instagram put up with Burberry, Son shares, “I like Burberry’s attempt for creativeness and innovation which has been deeply inherited in its historical past, that are values that I champion.”
Danielle of NewJeans
Son isn’t the one Korean movie star to be supplied an ambassadorship with Burberry. At simply 17, Danielle of NewJeans is following in his footsteps by becoming a member of Burberry’s world ambassador household.
Danielle shines within the marketing campaign, modelling a variety of Burberry items together with iconic trench coats, fashionable outfits adorned with the basic Burberry print, and assertion baggage. Her versatility and talent to effortlessly carry off any look are evident all through.
Whereas all members of NewJeans have been chosen to characterize numerous luxurious manufacturers, Danielle has garnered specific consideration for her distinctive fashion and trendsetting appears, making her a great match for Burberry.
Taeyong
Recognized for his distinctive private fashion and love of style, Taeyong of NCT has been a long-time supporter of LOEWE. His idiosyncratic fashion caught the attention of Jonathan Anderson, and he was introduced as a model ambassador for LOEWE again in June final 12 months. He later attended the model’s Spring 2024 menswear present throughout Paris Style Week sporting a black V-neckline shirt and dishevelled darkish denims. Anderson shares, “With Taeyong’s many skills spanning songwriting, performing and visible creation, I’m actually excited to see what this collaboration will deliver.”
Lee Dong-Wook
Recognized for his flawless pores and skin, it ought to come as no shock that actor Lee Dong-Wook has snagged numerous high-profile magnificence campaigns. Because of his “luxurious picture”, he was not too long ago appointed as La Mer’s male model ambassador, and the model remarked that “his ambiance suits nicely with the model.”
Nevertheless, this isn’t a first-time expertise for the Goblin actor. In 2019, he was the primary Korean star to turn into Chanel’s world ambassador for its first make-up assortment for males, Boy de Chanel.
This text was first seen on Elle.Sg.
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