Meet Vick, the artistic exponent and brainchild of one in every of Japan’s most recognised artists, VERDY. The panda-rabbit, which embodies positivity, peace, longevity and abundance, has graced a number of the most talked-about collaborations and has solely ever appeared in black and white till now. Enfant horrible of Swiss watchmaking and one of many largest patrons of the artwork world, Swatch, returns because the essential associate of the distinguished Biennale Arte 2024 artwork exhibition and roped within the Vick and Verdy for this momentous event.
Towering 4m tall on the Giardini, the larger-than-life Vick Bronze by Verdy artwork set up makes its debut in a brand new bronze color palette. Whereas Verdy has rendered Vick in a number of tongue-in-cheek facial and physique expressions, the artwork set up follows that of Verdy’s All Gone publication and serves as a poignant reminder of the importance of embracing playfulness, even inside grownup settings.
VICK BRONZE BY VERDY
Accompanying the artwork set up launch is a collection of watches bearing Verdy’s inventive touches paired with Swatch’s palette of colors and enjoyable. The headlining piece is the 34mm Swatch GENT, mimicking the colors of Vick Bronze by Verdy. A pop of color has been added to the commemorative version as Vick’s tongue adjustments color daily via a cycle of orange, crimson, pink, and yellow.
VISTY BY VERDY
Vibrant, enjoyable, and uplifting—these are the values that Visty was created for, as a response to the pandemic, to convey a way of pleasure and happiness to folks going via robust occasions. The recent palette is the foil to Vick’s black-and-white look and is designed to face out within the lighthearted 41 mm NEW GENT watch design.
VICK BY VERDY
Vick by Verdy showcases the unmistakable panda-rabbit character created by VERDY. Vick exudes an lively and rebellious perspective in his timeless black-and-white color scheme. The point of interest of the dial is the enduring ‘A’ image, symbolising Vick’s affinity for punk music. The NEW GENT BIOSOURCED mannequin boasts a smooth design, permitting you to precise your rebellious nature seamlessly in each skilled and informal settings with Vick adorning your wrist.
WASTED YOUTH BY VERDY
Verdy’s first model, Wasted Youth from 2016, carries Verdy’s profound message that each time isn’t wasted and contributes to non-public development. Impressed by his ardour for punk and skate tradition, parts are included into the Swatch New Gent Wasted Youth by Verdy with a daring contrasting blue and white emblem dial and a hanging strap with the textual content “I can’t waste my time anymore”.
GIRLS DON’T CRY BY VERDY
Women Don’t Cry was launched a yr after Wasted Youth and was Verdy’s tribute to his spouse. The clear Swatch Gent case and strap bear Women Don’t Cry signature touches. With love at its centre within the form of a coronary heart on the dial, it’s a stylish and easy illustration of Verdy’s artwork. The Women Don’t Cry emblem is repeated on the clear strap in white, permitting the red-coloured parts of affection to shine.
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