Ford stated it stays the second best-selling EV model within the US behind Tesla, however is it actually? Ford was topped by GM in Q3 electrical car gross sales because the race intensifies into the tip of the 12 months.
Ford topped by GM in Q3 electrical car gross sales within the US
On Monday, GM introduced that EV gross sales surged 60% within the third quarter. Nevertheless, Ford says it stays America’s quantity two EV model in 2024.
Ford launched its Q3 gross sales numbers on Tuesday, displaying a 12% improve in EV gross sales year-over-year.
Ford offered 23,509 electrical automobiles within the third quarter, barely lower than the 23,957 offered in Q2 however nonetheless up from the 20,962 offered final 12 months.
The corporate offered 13,392 Mach-E fashions final quarter, down 9.8% from Q3 2023. Ford’s electrical F-150 Lightning pickup noticed greater demand, with gross sales up 104.5% to 7,162.
Ford’s E-Transit stays America’s best-selling electrical van. With one other 2,955 models offered within the third quarter, E-Transit gross sales reached 9,256 by means of September, up 67% YOY.
With 32,095 EVs offered during the last three months, rival GM outpaced Ford. A number of new all-electric GM fashions, together with Chevy’s Equinox, Blazer, and Silverado EVs, are hitting the market. The robust Q3 efficiency pushed GM’s share of the US EV market to 9.5%. That’s up from 7.1% in Q2.
Regardless of this, Ford stated it remained on high by means of the primary 9 months of 2024. By way of September, Ford’s EV gross sales reached 67,689 within the US.
Based on gross sales information, GM is definitely quantity two within the US EV market, with 70,450 electrical fashions offered in 2024.
To spice up gross sales, Ford launched a brand new “Ford Energy Promise” program. Beginning October 1, 2024, Ford is giving all new EV patrons a free dwelling charger and protecting the price of customary set up. Based on Ford, most patrons don’t understand the true advantages of driving an electrical automobile, like dwelling charging. This system is designed to transform potential patrons who’re on the fence about going electrical.
Electrek’s Take
With six electrical automobiles available on the market (not together with the Brightdrop van and Chevy Bolt EV/EUV), it’s no marvel GM is outpacing Ford.
GM’s “EV for everybody” technique is lastly coming along with an electrical automobile rolling out in high-demand segments.
Regardless of discuss of an “EV slowdown” within the US, GM and others are proving there’s demand in case you provide the precise mannequin at an reasonably priced price.
For that reason, Ford is doubling down on smaller, extra reasonably priced EVs. The corporate has a workforce out in California growing a low-cost platform for future electrical fashions.
The primary might be a brand new electrical pickup, due out in 2027. Ford additionally canceled plans to launch its three-row electrical SUV because it shifts focus to smaller fashions.