Jaguar has been focusing on Tesla house owners with mailer adverts through which the automaker makes a daring comparability between the I-Tempo and the Tesla Mannequin X.
The British automaker launched the I-Tempo, its first all-electric car, final 12 months.
The car has discovered some success in a number of European markets, however gross sales have been extraordinarily gradual within the US regardless of providing 0% financing to spice up gross sales.
Jaguar is delivering solely about 200 I-Paces per thirty days within the nation.
Now a number of Tesla house owners have reported receiving promoting brochures for the I-Tempo within the mail.
Within the brochure, Jaguar compares the I-Tempo favorably to the Tesla Mannequin X (Picture by trinitesla on Reddit):
It’s not the primary time that Jaguar has been making an attempt to favorably examine its electrical car to the Mannequin X.
When first launching the car final 12 months, Jaguar launched a drag race video of the I-Tempo with a now discontinued model of the Tesla Mannequin X.
Electrek’s Take
Let me begin by saying that I just like the I-Tempo.
In my assessment of the Jaguar I-Tempo earlier this 12 months, I famous that it’s a gorgeous electrical car and a great first entry within the electrical house for the automaker regardless of a number of points.
Nevertheless, I’ve an issue with how Jaguar has been claiming that it’s an SUV and it compares to the Mannequin X.
Tesla’s Mannequin X is an actual full-size SUV that’s a lot larger than the I-Tempo and holds much more cargo house, which is likely one of the most essential options of an SUV versus a sedan.
I don’t know why Jaguar retains insisting to match it the Mannequin X. I feel they’re doing themselves a disservice when doing that.
That comparability chart is just deceptive.
Neglect that they shouldn’t examine them within the first place, Jaguar says that the Mannequin X Customary Vary will get 250 miles on a single cost.
It’s not clear the place they took that quantity, however the Mannequin X Customary Vary has an EPA estimated vary of 255 miles.
Additionally, they conveniently omitted issues like fast-charging capability, driver help options, and cargo house of their comparability factors.
Jaguar has a shocking car on its arms that occurs to be electrical. That doesn’t imply that they need to pin it towards any electrical car on the market.
I feel they need to concentrate on making its personal house within the EV market as a result of if they’re banking on stealing market shares from Tesla, they’ll have a tricky time.